The Distinctions between Digital Affiliate Marketing and Traditional Affiliate Marketing

Title: Distinctions between Digital Affiliate Marketing and Traditional Affiliate Marketing


Affiliate marketing has emerged as a powerful tool in the world of marketing, enabling individuals to earn income through promoting products or services. While traditional affiliate marketing has been prevalent for years, the rise of digital products has given birth to a distinct approach: digital affiliate marketing. This article aims to provide a clear definition of these two types of affiliate marketing, explore their functioning within the broader realm of marketing, and shed light on the unique characteristics and advantages of promoting digital products compared to traditional affiliate marketing.


  1. Definitions and Functions:

1.1 Traditional Affiliate Marketing:

Traditional affiliate marketing refers to the practice of promoting physical products offered by external brands or merchants in exchange for earning a commission on each sale generated through the affiliate’s referral. Affiliates usually place product links on websites, blogs, or social media platforms to drive traffic and increase the likelihood of conversions. The merchant provides a unique affiliate link, enabling them to track the sales and commissions generated by each affiliate.


1.2 Digital Affiliate Marketing:

Digital affiliate marketing involves the promotion of digital products, such as software, eBooks, online courses, or digital services. Affiliates earn commissions by recommending these products or services to their audience. The promotion is usually done through various online platforms, including websites, blogs, podcasts, social media channels, or email lists.


  1. Contrasting Approaches and Examples:

2.1 Product Nature:

In traditional affiliate marketing, the focus often revolves around physical products, like those found on e-commerce platforms such as Amazon. For instance, an affiliate may review and recommend home appliances or fashion items through blog posts or YouTube videos, earning a commission for each sale generated. Examples of traditional affiliate marketing programs include ‘Amazon Associates’, ‘CJ Affiliate’ (Commission Junction), and ‘ShareASale’.


In digital affiliate marketing, the emphasis is on promoting intangible digital products. An affiliate may create content about software tools, online courses, or eBooks, showcasing their benefits, and earning commissions for successful referrals. For example, affiliates can promote software solutions like Adobe Creative Cloud Suite of applications or educational eBooks available on platforms like ‘ClickBank’, ‘J V Zoo’ and ‘Warrior Plus’.


2.2 Commission Structures:

Traditional affiliate marketing typically offers a percentage-based commission on the sale price of a physical product. Depending on the product category, commission rates can vary significantly. For instance, an Amazon affiliate may earn 1% to 10% on each sale, depending on the product category, typically though around 4%.


In contrast, digital affiliate marketing often provides higher commission rates. Many digital product creators offer commission rates ranging from 30% to 75% or even higher. This higher potential for earnings stems from the lower overhead costs associated with digital products, as there is no physical inventory or shipping expenses.


  1. Advantages of Promoting Digital Products:

3.1 Global Reach:

Promoting digital products offers the advantage of a virtually limitless global market. Unlike physical products, digital products can be accessed and downloaded instantly, transcending geographical limitations. This enables digital affiliates to reach a broader audience and potentially earn higher commissions.


3.2 High Profit Margins:

Digital products are often created once and replicated indefinitely at little to no additional cost. This allows creators to offer generous commission rates to affiliates while maintaining a significant profit margin. For affiliates, this means the potential to earn higher commissions on each sale, leading to increased income-generating opportunities.


3.3 Rapid Delivery and Easy Tracking:

Digital products are instantly available upon purchase and can be delivered through download links or online platforms. This immediate and automated delivery streamlines the customer experience, improving their satisfaction and reducing support requirements. Additionally, the process of tracking sales, commissions, and customer behaviour is typically more straightforward in digital affiliate marketing due to advanced tracking systems.


  1. Case Studies and Industry Insights:

4.1 Digital Affiliate Marketing Case Study – Udemy:

Udemy, an online learning platform, offers an affiliate program that promotes its vast library of digital courses. Affiliates earn commissions by driving traffic to the site, resulting in course enrolments. The higher commission rates, coupled with the broad appeal and global accessibility of digital courses, create significant earning opportunities for affiliates.


4.2 Traditional Affiliate Marketing Case Study – Amazon Associates:

Amazon Associates is one of the most popular traditional affiliate marketing programs. Affiliates can earn commissions on any product sold through their affiliate links. Although commission rates for physical products are generally lower, the wide range of products available on Amazon and its global reach make it an attractive option for many affiliate marketers.


  1. The Evolving Landscape:

As the digital economy continues to expand, digital affiliate marketing is becoming increasingly popular and competitive. The growth of online courses, software solutions, and digital services presents a broader scope for affiliates to explore. However, traditional affiliate marketing remains relevant and profitable, especially for affiliates targeting niche physical products or specific industries.



Digital affiliate marketing and traditional affiliate marketing are distinct approaches within the realm of marketing. While traditional affiliate marketing deals mainly with physical products, digital affiliate marketing focuses on promoting intangible digital products. The advantages of digital affiliate marketing, such as a global reach, higher profit margins, and ease of delivery and tracking, highlight the potential for increased earnings and broader opportunities for affiliates in the digital space.

Understanding the differences and nuances between the two approaches is crucial for aspiring affiliate marketers.

Unlocking the Power of FREE Traffic: Strategies for Internet Marketers

Unlocking the Power of FREE Traffic: Strategies for Internet Marketers

For internet marketers, generating free traffic is crucial to the success of their online businesses. With an effective strategy in place, they can drive targeted visitors to their websites, increase conversions, and ultimately boost their revenue. In this blog post, we will delve into proven techniques, step-by-step guides, and practical tips on how to generate free traffic. We will explore the power of search engine optimization (SEO), content marketing, social media promotion, and guest blogging. By highlighting real-life case studies and discussing potential drawbacks, we aim to inspire and motivate readers to take action and grow their online businesses.


  1. Search Engine Optimization (SEO):


Search engine optimization is a cornerstone technique to drive organic traffic to your website. By optimizing your website’s structure, content, and metadata, you improve its visibility in search engine results pages (SERPs). Here are some step-by-step guidelines and practical tips:


A. Keyword Research: Identify relevant keywords that align with your target audience’s search queries. Use tools like Google Keyword Planner, AHrefs, or SEMrush to gather keyword data.


B. On-Page Optimization: Optimize your website content by incorporating target keywords naturally in headings, meta descriptions, URLs, and image alt tags. Ensure your website is mobile-friendly, has fast loading times, and includes interlinking.


C. High-Quality Content: Craft informative, engaging, and well-researched articles that provide value to your audience. Publish regularly and maintain consistency to build trust and authority with search engines and readers.


D. Link Building: Establish a network of high-quality backlinks (links from other people or websites that link back to your site) to your website. Seek opportunities for guest posting, collaborate with industry influencers, and reach out to websites with similar content to secure relevant backlinks.


  1. Content Marketing:


Content marketing is more than just creating content; it’s about strategically distributing valuable content to attract and engage your target audience. Here’s how you can leverage content marketing for generating free traffic:


A. Identify Target Audience: Understand your audience’s preferences, pain points, and desires. Tailor your content to address these needs and offer valuable solutions.


B. Content Variety: Create diverse content formats such as blog posts, videos, infographics, podcasts, and eBooks to cater to different consumption preferences.


C. Distribution Channels: Leverage various channels, including your website, social media platforms, email newsletters, and content syndication sites. Encourage readers to share your content through social media buttons, email forwarding options, and calls-to-action.


D. Optimize for Social Sharing: Include attention-grabbing headlines, relevant visuals, and social sharing buttons to make it easy for users to share your content across social media platforms.


  1. Social Media Promotion:


Social media has become an integral part of our daily lives, making it a valuable tool for driving free traffic. Implement these strategies to maximize your social media presence:


A. Platform Selection: Identify the social media platforms that align with your target audience’s demographics, interests, and behavior. Focus your efforts on those platforms to ensure maximum engagement.


B. Consistency and Engagement: Regularly post valuable content, engage with your audience by responding to comments and messages, and participate in relevant industry conversations to establish your brand’s authority.


C. Hashtags and Trending Topics: Utilize industry-specific hashtags and monitor trending topics to increase the visibility of your social media posts and join relevant conversations.


D. Influencer Outreach: Collaborate with industry influencers through partnerships, guest blogging, or influencer takeovers. This can help expand your reach and tap into established communities.


  1. Guest Blogging:


Guest blogging is a mutually beneficial strategy where you contribute content to authoritative websites within your industry niche. By providing valuable insights to a wider audience, you can drive traffic back to your own website. Here’s how to make the most of guest blogging:


A. Research Target Websites: Seek out high-authority websites relevant to your niche that accept guest contributions. Look for websites with engaged audiences, strong domain authority, and a good reputation.


B. Pitch Quality Content: Craft a personalized pitch highlighting the value you can provide to their readers. Tailor your content to align with the website’s tone and formatting guidelines.


C. Optimize Your Bio: Include a concise and compelling author bio with a backlink to your website. Highlight your expertise and provide a strong ‘Call-to-Action’, enticing readers to visit your site for more information.


D. Engage with Readers and Website Owners: Once your guest post is published, engage with readers by responding to comments on the host website and promoting the post through your own channels. Build relationships with website owners for potential future opportunities.


Potential Drawbacks and Challenges:


While these strategies are highly effective, it is important to acknowledge potential challenges that internet marketers may face:


A. Time and Effort: Implementing these strategies demands consistent time and effort. Be prepared to invest in long-term results rather than expecting instant traffic boosts.


B. Learning Curve: SEO and content marketing require a learning curve, especially for beginners. Stay committed, seek knowledge through online resources, courses, or industry experts, and stay updated with evolving trends.


C. Competition: With the sheer volume of online content, competition for visibility is fierce. Conduct thorough competitor analysis and find unique angles or niches to differentiate your content.


D. Measurement and Adaptation: Monitor and analyze your traffic data continuously. Adjust your strategies based on insights and feedback to continually improve and maximize results.




Driving free traffic to your website is an essential element of a successful online business. By leveraging strategies such as SEO, content marketing, social media promotion, and guest blogging, you can reach your target audience and convert visitors into customers. Remember, the key to success lies in consistent implementation, staying up-to-date with industry trends, and analyzing your efforts to adapt to changing needs. Enjoy the power of free traffic and unlock unlimited growth potential for your online business.

Blog author’s note: It’s a good idea to get ‘Google friendly’ for SEO!

What is Internet Marketing: Internet Marketing: A Brief Summary

What is Internet Marketing: Internet Marketing: A Brief Summary

In today’s hyper-connected world, businesses need to harness the power of the internet to reach and engage with their target audience effectively. Internet marketing has become a vital tool for businesses of all sizes to gain visibility, create brand awareness, generate leads, and drive revenue. In this article, we will dive into the key pillars of internet marketing, namely SEO, Social Media, Email Marketing, and YouTube Marketing, and explore how businesses can leverage these tools to achieve their marketing goals.

Search Engine Optimisation (SEO)

When it comes to Internet Marketing, SEO is an indispensable technique for driving organic traffic to a website. SEO involves optimizing a website’s content, structure, and technical elements to rank higher on search engine result pages (SERPs). By implementing SEO strategies such as keyword research, on-page optimization, link building, and technical optimization, businesses can improve their visibility and attract relevant organic traffic.


Keywords play a pivotal role in SEO as they help search engines understand the relevance and purpose of a webpage. Thorough keyword research is crucial to identify the terms and phrases that potential customers are using to search for products or services. Businesses should focus on long-tail keywords that are specific to their niche, enabling them to stand out from the competition and target the right audience.


Social Media Marketing:

The rise of social media has revolutionized the way businesses interact with their customers. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube offer tremendous opportunities for businesses to engage with their audience, build relationships, and create brand awareness. Through targeted content creation, businesses can boost their online presence and establish themselves as industry leaders.


Social media marketing involves the strategic use of these platforms to promote products or services, drive website traffic, and generate leads. By curating relevant and engaging content, leveraging visual elements like images and videos, and being responsive to user comments and inquiries, businesses can foster a loyal community and enhance their brand reputation.


Email Marketing:

Despite the rise of various digital marketing channels, email marketing remains a powerful tool for businesses to connect with their audience on a more personal level. Email marketing involves sending targeted, relevant, and personalized messages to a list of subscribers to accomplish specific marketing objectives. Businesses can build their email list through website opt-ins, lead magnet offers, or through partnerships with complementary businesses.


To optimize email marketing campaigns, businesses should craft compelling subject lines, segment their audience based on demographics or behaviour, and deliver valuable content that resonates with recipients. Incorporating attractive visuals, clear call-to-action buttons, and responsive designs are essential to deliver a seamless user experience across various devices.


YouTube Marketing:

With over 2 billion monthly active users worldwide, YouTube has become the go-to platform for consuming video content. It presents businesses with an opportunity to enhance their visibility, improve brand recognition, and engage with a global audience. YouTube marketing involves creating, optimizing, and promoting video content to reach and engage with potential customers.


To succeed on YouTube, businesses should focus on video optimization techniques such as keyword-rich titles, descriptions, and tags. Creating valuable and compelling video content is crucial to capture viewers’ attention and encourage engagement through likes, comments, and sharing. Collaborating with influencers or engaging in paid advertising on YouTube can also amplify exposure and attract a wider audience.


Integration and Synergy:

While each of these internet marketing techniques can be effective on its own, the real power of internet marketing lies in the integration and synergy between them. By combining SEO strategies with social media campaigns, businesses can create a cohesive online presence that improves organic visibility while fostering deeper relationships with their audience. Coupling email marketing with YouTube marketing further increases engagement and conversions, as businesses can leverage their video content to drive traffic to their website and encourage subscriptions.

In Conclusion

In conclusion, internet marketing has become a vital component of any successful business strategy. By leveraging the power of SEO, social media, email marketing, and YouTube marketing, businesses can maximize their online presence, drive targeted traffic, and convert leads into loyal customers. Embracing these techniques and adapting them to evolving consumer behaviours will ensure businesses stay ahead in the digital landscape.




The Evolution of Affiliate Marketing: How to Succeed in the Digital Age

The Evolution of Affiliate Marketing: How to Succeed in the Digital Age

Affiliate Marketing has come a long way since its inception. In the digital age, it has become one of the most effective ways for individuals and businesses to earn passive income online. If you’re interested in learning more about affiliate marketing and how to succeed in this ever-evolving landscape, you’ve come to the right place.

In this article, I will guide you through the history of affiliate marketing, the rise of online affiliate marketing, the benefits it offers in the digital age, and how you can get started and be successful in this industry.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where individuals or businesses earn a commission by promoting products or services of other companies. Affiliates earn a commission for every sale, lead, or action generated through their marketing efforts. This marketing model benefits both the advertisers, who gain wider exposure for their products, and the affiliates, who earn a passive income by promoting those products.

The History of Affiliate Marketing

Affiliate marketing traces its roots back to the late 1980s and early 1990s when William J. Tobin launched the first-ever affiliate program for his company, PC Flowers & Gifts. This program allowed websites to earn a commission for referring customers to PC Flowers & Gifts. Although the concept was new at the time, it proved to be highly successful, and soon other companies followed suit, leading to the birth of affiliate marketing as we know it today.

The Rise of Online Affiliate Marketing

With the advent of the internet, affiliate marketing gained even more traction. The internet provided a platform for businesses to reach a global audience, and for individuals to create their own online businesses. This opened up new possibilities for affiliate marketers, who could now promote products and services from anywhere in the world. The rise of e-commerce platforms also played a significant role in the growth of online affiliate marketing, making it easier for affiliates to find and promote relevant products to their target audience.

Benefits of Affiliate Marketing in the Digital Age

Affiliate marketing offers numerous benefits in the digital age. One of the key advantages is the low barrier to entry. Unlike starting a traditional business, affiliate marketing requires minimal upfront investment. You don’t need to create your own products or handle customer support. Instead, you can focus on promoting products and earning commissions. This makes affiliate marketing an attractive option for individuals looking to start an online business without the risks associated with product creation and inventory management.

Another benefit of affiliate marketing is the flexibility it offers. As an affiliate marketer, you have the freedom to choose the products you want to promote. You can select products that align with your interests and expertise, making it easier to create high-quality content and build trust with your audience. Additionally, affiliate marketing allows you to work from anywhere in the world, as long as you have an internet connection. This flexibility gives you the opportunity to create a lifestyle that suits your preferences and goals.

How to Get Started with Affiliate Marketing

Now that you understand the basics of affiliate marketing and its benefits, let’s dive into the steps you need to take to get started:

1. Choosing the Right Affiliate Programs

The success of your affiliate marketing journey largely depends on the affiliate programs you choose to join. It’s essential to select programs that offer products or services that are relevant to your target audience. Research different affiliate programs and consider factors such as commission rates, cookie duration, and the reputation of the company. Look for programs that provide marketing materials, tracking tools, and support to help you maximize your earnings.

2. Building Your Affiliate Marketing Website

Your website will be the central hub for your affiliate marketing activities. It’s important to create a professional-looking website that is user-friendly and optimized for search engines. Choose a domain name that reflects your niche and register it with a reliable hosting provider. Install a content management system such as WordPress, and select a visually appealing theme that suits your brand. Optimize your website for search engines by incorporating relevant keywords, creating high-quality content, and ensuring fast loading times.

3. Creating High-Converting Affiliate Content

Content is king in affiliate marketing. To attract and engage your audience, you need to create compelling content that provides value and convinces them to take action. Start by identifying the pain points and needs of your target audience. Research keywords related to your niche and create informative articles, product reviews, tutorials, or videos that address those needs. Incorporate your affiliate links naturally within your content, and always disclose your affiliate relationship to maintain transparency and trust with your audience.

4. Driving Traffic to Your Affiliate Website

Once you have a website and high-quality content, you need to drive targeted traffic to your affiliate offers. There are various strategies you can use to attract visitors to your website. Search engine optimization (SEO) is a long-term strategy that involves optimizing your website and content to rank higher in search engine results. Social media marketing allows you to leverage platforms like Facebook, Instagram, and YouTube to reach a wider audience. Paid advertising, such as Google Ads or Facebook Ads, can also be effective for driving traffic to your website.

5. Tracking and Optimizing Your Affiliate Marketing Campaigns

To succeed in affiliate marketing, it’s crucial to track your campaigns and make data-driven decisions. Use affiliate tracking tools to monitor your clicks, conversions, and earnings. Analyze the data to identify which strategies are working well and which ones need improvement. Optimize your campaigns by tweaking your content, testing different promotional methods, and refining your targeting. Continuously monitor your results and make adjustments based on the insights you gather.

Common Mistakes to Avoid in Affiliate Marketing

While affiliate marketing offers great potential, there are common mistakes that many beginners make. To ensure your success, here are some pitfalls you should avoid:

  1. Promoting too many products: It’s important to focus on quality over quantity. Instead of promoting a wide range of products, choose a few high-quality ones that truly align with your niche and audience.
  2. Lack of transparency: Always disclose your affiliate relationship to your audience. Transparency builds trust and helps you maintain credibility.
  3. Ignoring SEO: Search engine optimization is vital for driving organic traffic to your website. Neglecting SEO can limit your visibility and hinder your success.
  4. Relying solely on one traffic source: Diversify your traffic sources to minimize risks. Relying solely on one platform or strategy can leave you vulnerable to changes or algorithm updates.
Affiliate Marketing Tools and Resources

To help you succeed in affiliate marketing, here are some essential tools and resources you can leverage:

  1. Affiliate networks: Join reputable affiliate networks like Amazon Associates, ShareASale, and Commission Junction to access a wide range of affiliate programs.
  2. Affiliate tracking software: Use tracking tools like Voluum, ClickMagick, or Google Analytics to monitor your campaigns and measure your performance.
  3. Keyword research tools: Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you identify relevant keywords to target in your content.
  4. Email marketing software: Build an email list and nurture your subscribers with email marketing software like Mailchimp or ConvertKit.
The Future of Affiliate Marketing?

As technology continues to advance, affiliate marketing is expected to evolve even further. With the rise of artificial intelligence, machine learning, and voice search, new opportunities and challenges await affiliate marketers. It’s important to stay updated with the latest trends and adapt your strategies accordingly. Embracing emerging technologies, diversifying your income streams, and continuing to provide value to your audience will be the key to thriving in the future of affiliate marketing.


Affiliate marketing has transformed over the years, becoming a lucrative business model in the digital age. With its low barrier to entry, flexibility, and potential for passive income, it offers numerous opportunities for individuals and businesses. By choosing the right affiliate programs, building a professional website, creating high-converting content, driving targeted traffic, and continuously optimizing your campaigns, you can succeed in this ever-evolving industry. Avoid common mistakes, leverage affiliate marketing tools and resources, and stay ahead of the curve to secure your place in the future of affiliate marketing.

Now that you have a solid understanding of affiliate marketing and the steps to succeed, it’s time to take action and embark on your affiliate marketing journey. Start by researching affiliate programs, setting up your website, and creating valuable content for your audience. With dedication, persistence, and a willingness to learn and adapt, you can thrive in the exciting world of affiliate marketing.


Notes and Sources

‘Clickmagick’ try the 14 day Free Trial – see the link below

It’s our own Tracking Software. It’s one of the best on the market.

Google Analytics (Free to use) 

Both ‘Mailchimp’ and ‘ConvertKit’

We have not purchased these products.


Note: we may receive some commission for mentioning these products, but you will not have to pay more than the retail price













What is an Autoresponder?



Autoresponder Services: What They Are and How They Can Benefit Your Business?

Autoresponder services have become increasingly popular in the digital world, and for good reason. They provide an automated way to keep your customers updated and engaged without having to manually send out messages. In this blog post, we’ll discuss what an Autoresponder is, how they can help your business, and how you can get started using one. We’ll also take a look at some of the most popular Autoresponder services on the market and what features they offer.

What is an Autoresponder service?

An Autoresponder service is a type of software or service that enables businesses to automate their email marketing activities. Autoresponders are used to send out automatic emails in response to customer inquiries, follow-up emails after orders have been placed, or even to schedule email campaigns and send out automated emails at specific intervals.

Autoresponders can be extremely beneficial for businesses, as they save time and effort in managing emails. In addition, Autoresponder can also help to increase conversions by automatically sending out personalized emails with relevant content. Autoresponders are most commonly used for newsletters, subscription forms, customer feedback surveys, and promotional campaigns.

Autoresponders are also capable of segmenting customer data according to specific criteria, so that businesses can create and send out targeted messages to specific customer segments. By segmenting customers and sending out emails that are tailored to their preferences and interests, businesses can ensure their messages reach the right people and generate higher engagement rates. Autoresponders can also help track customer behaviour and measure the effectiveness of email campaigns, providing businesses with valuable insights that can be used to optimize future campaigns.

How can an Autoresponder benefit your business?

An Autoresponder service can help your business increase its productivity and customer service. By automating certain tasks, it can save time and resources, freeing up your staff to focus on other important areas.

One of the biggest advantages of an Autoresponder is its ability to automate customer communication. Autoresponders can be used to send personalized emails, provide automated customer service and respond to frequently asked questions. This type of automation ensures that all customer inquiries are addressed quickly and efficiently, without requiring your staff to monitor the inbox around the clock.

Autoresponders can also help you improve your marketing efforts. By sending out pre-scheduled emails and newsletters, you can stay top-of-mind with customers and potential customers, and make sure they are aware of your latest products and services. You can also set up automated welcome messages and birthday messages, adding a personal touch to your customer interactions.

Autoresponders can also help you with follow-up communication, ensuring that all leads and customers receive the appropriate response at the right time. This helps keep customers engaged and encourages repeat business.

Finally, Autoresponder can be used to gather feedback from customers and improve your products and services. By sending out surveys or questionnaires, you can easily collect valuable data that will help you understand what your customers need, allowing you to improve their experience and stay competitive in the marketplace.

Overall, an Autoresponder service can be an invaluable tool for any business. It can help streamline customer communication, boost marketing efforts, provide follow-up communication, and gather feedback for product improvement. When used correctly, an Autoresponder can be a powerful asset for businesses of all sizes.

Setting up an Autoresponder

The first step to setting up an Autoresponder is to choose a service that meets your needs. Popular Autoresponder services include, for example, AWeber, Getresponse etc. These services offer various features and options, such as list management, contact segmentation, and analytics. Once you’ve chosen a service, you’ll need to create an account with them.

The next step is to start building your Autoresponder list. This involves adding contacts manually or importing them from an existing list. You can also give people the option to sign up for your Autoresponder list on your website or blog using a signup form.

Once you have your list set up, you’ll be ready to create the messages that your Autoresponder will send. Autoresponders typically come with customizable templates, so you can craft messages that are tailored to your brand. You can also create and schedule messages in advance so they go out at a specific date and time.

Finally, you’ll want to track the performance of your Autoresponder campaigns. Important data is knowing the number of people open (read) your email. Supposing you send out an email campaign to 100 of subscriber’s on your email list. I am afraid to tell you, a very good ‘open rate’ for your campaign would be around 20% (20 out of the 100). The going rate would be more like 5 to 10 per cent.

With these steps in mind, setting up an Autoresponder doesn’t have to be complicated or time-consuming. With the right service, you’ll be able to quickly create automated emails that help you keep in touch with your customers and grow your business.

How an Autoresponder is invaluable in Email Marketing

Email marketing is one of the most effective ways to reach out to potential customers and keep your current customers engaged. Autoresponders are an essential tool to make sure that your emails get to the right people at the right time. An Autoresponder is a software or application that automatically sends emails in response to certain events.

Autoresponders allow you to create automated email campaigns that can be sent out to all of your subscribers with no manual effort required on your part. You can set up automated sequences of emails, such as welcome emails, follow-up emails, or even promotional emails. This allows you to reach more customers in less time and with less effort. It can be triggered from a pre-designed action, the most popular way is an action from your Landing page or from placing an order on your Website (in eCommerce with Oder Carts) or even forms supplied through an email. 

Additionally, Autoresponders can be used for segmentation and personalization. This means that you can send targeted messages to specific segments of your audience based on their behaviours or interests. This allows you to send more relevant messages to the right people and increase your conversion rates.

For segmentation, you create various ‘List Names’. The List names refer to your campaign name. This will usually refer to the source of the promotion/advert. In Email Marketing, the link from the Autoresponder can be ‘tracked’ by special anayltics software which measures the performance of the action. The use of this software can be complex. This means you will need a good support department in the software company. The market leader company for this service (and my own company I use) is called ‘Clickmagick’.  To give you an example, but without going into too much detail, Clickmagic can put an indicator on your ‘Thank You’ page, known as a ‘Cookie’. This means it will give you an indication of how many orders you have received (which is pretty important).

Overall, Autoresponders are an invaluable tool for any business’s email marketing strategy. Autoresponders enable businesses to automate their emails, track performance, and send more relevant messages to their customers. This will help you maximize the effectiveness of your email campaigns and get better results from your efforts.

It’s fair to say if you understand the importance of an email follow up system in your business, then an Autoresponder is an essential part of your marketing.

We recommend starting with evaluating the two well known (Brand Leaders) Autoresponders i.e. ‘Aweber’ and ‘Getresponse’. I have owned both; they are both established, professional & genuine. If I had to choose one, I would choose Aweber, as they link up to ‘Canva’ (a free ‘Done for You’ graphics editor. Canva can design, for example, eBook covers, YouTube Thumbnails etc.)

David Jubb

Resources: Aweber



7 Ways to Increase Traffic to your Website

7 Ways to Increase Traffic to Your Website

Are you struggling to increase traffic to your website? You’re not alone. Many website owners find it difficult to generate the traffic they need to make their business a success. Luckily, there are some simple steps you can take to draw more visitors to your site. In this blog post, we’ll discuss 7 ways for driving more traffic to your website, read on….

1) Improve your website’s design
Having a well-designed website is essential if you want to draw more visitors and increase your website traffic. A good design not only looks professional, but also helps to make your website user-friendly, easy to navigate and encourages visitors to stay and explore.
When creating or revamping your website design, make sure to keep the focus on providing a great user experience. This includes utilizing an intuitive menu structure, choosing an appropriate colour palette, making sure text is easily readable, optimizing loading times, and including visuals that are relevant to your website’s content. You can also use A/B testing to find out which designs work best for your target audience.
You should also strive for consistency in your website design. Visitors should be able to identify elements on all of your web pages, such as logos, navigation menus, and footers. Having a consistent design will make it easier for visitors to quickly recognize where they are and find the information they are looking for.
Finally, make sure to use modern web design techniques like responsive design and mobile optimization. This will ensure that your website looks great and is easy to use across multiple devices and platforms.

2) Write compelling content
One of the most effective ways to increase traffic to your website is to create compelling content. Quality content that offers value to readers is essential for generating website visits. Good content will help you build trust with readers, encourage them to return for more, and bring in referrals.
When writing your content, make sure that it is interesting, engaging, and informative. It should be relevant to your target audience, offer solutions to their problems, and be tailored to their interests. Additionally, make sure that you are using keywords that people are likely to search for related to your topic.
Make sure that each post contains quality, unique content that provides value to readers and increases their knowledge on the subject. Consider creating how-to guides, explainers, and other helpful resources that can attract readers and keep them coming back for more. Make sure to use visuals such as images, videos, and infographics that can help break up the text and make the content more visually appealing.
Finally, be sure to include a call-to-action at the end of each post so readers know what to do next. This could be signing up for your newsletter, visiting a landing page, or downloading a free resource.

3) Optimize your website for the Search Engines
Search Engine Optimisation (SEO) is one of the best ways to drive more traffic to your website. SEO helps your website to rank higher in search engine results pages, which can help you, reach more potential customers. This type of traffic we call Organic because it reaches your site in a natural way (i.e. people searching for your content). Of course, we are very happy to receive this traffic because it is ‘Free’.
The disadvantage of relying on this type of traffic is that it generally takes a long time for the Search Engines to find you.
However, to optimize your website for the search engines, you should focus on creating quality content that is relevant to your target audience and that includes keywords that your audience might use to find your website. You should also use meta tags, including title tags and descriptions, to tell search engines what your website is about. Additionally, you should use appropriate headings and internal links within your pages to help search engines understand the structure of your website. Finally, you should make sure your website is optimized for mobile users by making sure it’s easy to navigate on any device.
By following these tips, you can help ensure that your website appears higher in search engine results and reaches more potential customers.

4) Promote your website on social media
Social media is a powerful tool for building brand awareness and driving website traffic. It’s also an effective way to connect with potential customers and build relationships with them.
To get the most out of your social media efforts, it’s important to create a cohesive strategy across multiple platforms. Identify which platforms your target audience uses the most and focus your efforts on those.
Facebook and Twitter are great places to start. You can create pages or accounts specifically dedicated to your business or website, and then use them to share content, interact with followers, and promote special offers or discounts. You can also join relevant Facebook groups or Twitter chats related to your industry to find new customers and foster connections with them.
Another great way to use social media to promote your website is to create engaging visuals, such as infographics, videos, or photographs. These visuals can be shared on your own accounts or in other relevant places, such as Pinterest boards or Instagram feeds.
Finally, you can use social media advertising to target users who fit the profile of your ideal customer. Ad platforms like Facebook Ads and Twitter Ads allow you to create highly targeted campaigns that reach specific people based on their interests, demographics, and more.
Using social media is a great way to get the word out about your website and build a following of loyal customers. With the right strategy, you can increase your website’s visibility and drive more traffic to it.

5) Use email marketing
Email marketing is one of the most effective and cost-efficient ways to increase traffic to your website. With email marketing, you can reach a large audience quickly and easily. You can send out promotional emails to announce new products, offers, or sales. You can also use emails to engage with customers and build relationships.
When it comes to email marketing, it’s important to focus on quality over quantity. Make sure that your emails are personalized, relevant, and engaging. To get the best results, segment your audience into different groups based on their interests and buying behaviour. This way, you can create targeted campaigns that are more likely to convert.
It’s also important to measure the success of your email campaigns. Track how many people opened your emails, clicked on links, or made a purchase. This will give you valuable insights into what works and what doesn’t work in your email marketing strategy.
With the right strategy, email marketing can be an incredibly powerful tool for increasing traffic to your website. So make sure to take the time to create effective emails and measure their performance so you can optimize your campaigns for better results.

6) Use Pay-Per-Click advertising (Paid Traffic)
Pay-Per-Click (PPC) advertising is a great way to get instant and targeted traffic to your website. It’s an online advertising model in which you pay for each click that your ads receive. With PPC advertising, you can get highly targeted visitors to your website quickly and easily.
In order to use PPC effectively, you’ll need to have a well-thought-out strategy. First, identify your target audience and determine which keywords or phrases they are likely to search for. Then, create a budget for your PPC campaign and decide on the best platform for your campaign. There are many popular platforms such as Google Ads, Bing Ads, and Facebook Ads. Once you’ve decided on a platform, you’ll be able to create your ad and set your bidding amount for each click.
PPC advertising can be a great way to get targeted and quality traffic to your website quickly. However, it’s important to remember that it can also be quite costly if you don’t have an effective strategy in place. Be sure to conduct plenty of research and set a realistic budget before you launch your PPC campaign. You must watch the progress of your campaign/s. See what words are getting Traffic and delete the keywords that are not performing. Aim to get about 200 clicks, and then re-evaluate your cost versus the outcome you were looking for.


7) Use affiliate marketing from the Product Owner’s Perspective
This chapter discusses the use of Affiliates from the Product owner’s point of view.
Affiliate marketing is a great way to increase traffic to your website. It allows you to partner with other websites in order to promote your business and services. By becoming an affiliate, you can create special promotions for other websites that link back to your own site. When someone clicks on the link and makes a purchase, the affiliate marketer will get a commission for the sale.
When considering an affiliate program, there are a few things to keep in mind. Firstly, make sure the program is well-respected and offers quality products or services that are related to your own website. Secondly, choose an affiliate program that offers generous commissions so you can maximize your profits. Lastly, make sure you have an easy-to-use interface so affiliates can easily find and promote your products or services.
In order to get started with affiliate marketing, you should first create an account on an affiliate network like Clickbank or Commission Junction. After creating an account, you will be able to search for other affiliates who are willing to promote your products or services. You can also set up banners and links on their websites which will direct people to your website when they click on them.
Once you have signed up with some affiliates, it’s important to keep track of their performance. This way, you can determine which affiliates are most effective at promoting your products or services. Also, it’s important to keep offering incentives to your affiliates in order to keep them motivated and involved in promoting your business.
Affiliate marketing is an effective way to get more people to visit your website and can help you generate more sales. Just remember to choose the right affiliates and offer them attractive incentives in order to ensure the success of your affiliate program.


What is the Advantage of using a ‘Capture Page’

What is the advantage of using a Capture Page (also known as a Landing Page)?

A landing page (also known as an email Capture Page or a ‘Squeeze Page’) is an important tool for online marketing. It’s the first page your website visitors will see, and it can be the difference between turning a lead into a sale and losing out on a potential customer. Landing pages are designed to capture leads, generate sales, and promote products or services. When used correctly, they can be a powerful tool for boosting conversions. In this blog post, we’ll explore the advantages of using a landing page (also known as an email capture page) to boost your website’s marketing efforts.

The purpose of a landing page is to generate leads
Creating a successful landing page is essential for any business wanting to get the most out of their online marketing efforts. Landing pages are designed to capture potential customer’s information, such as an email address or phone number, in exchange for something of value, such as a discount or free trial. The primary purpose of a landing page is to convert visitors into leads and eventually, paying customers.
Landing pages should be designed with conversion in mind. It should have a clear and concise call to action, such as “Sign up Now” or “Learn More”. The page should also be visually appealing and easy to navigate. The goal is to provide enough information to entice a visitor to take action, while avoiding distractions that might cause them to leave before they fill out the form.
By utilizing landing pages as part of your marketing strategy, you can start generating leads quickly and easily. These leads can then be nurtured through automated emails, targeted campaigns, and other digital tactics. With the right combination of creative design and persuasive copywriting, you can create a powerful landing page that will convert visitors into loyal customers.

A landing page should be designed with conversion in mind
A landing page should be designed to convert visitors into customers. The key to creating a successful landing page is to make sure it is designed to capture leads and generate conversions. To do this, the landing page should be optimized for the user experience and have a clear call to action. It should be visually appealing, easy to navigate, and simple for users to understand.
To make sure your landing page is optimized for conversion, you should include elements such as relevant imagery, testimonials from customers, and a well-crafted headline. You should also make sure that the page includes a clear call to action and a form or survey for visitors to fill out. Additionally, make sure your page contains trust symbols such as security logos, customer reviews, and privacy policy links. All of these elements will help you create a landing page that is designed to capture leads and convert visitors into customers.

A landing page should have a clear and concise call to action
When creating a landing page, the main goal is to convert visitors into leads. To do this, you need to provide visitors with an opportunity to take action. That’s why it’s essential to include a strong and clearly defined call to action (CTA).
Your CTA should be specific, direct and ask the visitors exactly what you want them to do. Keep it simple and direct with wording like “Sign Up”, “Buy Now” or “Get Started”. Make sure that the CTA stands out from the rest of the page with a distinct colour, size or shape. You also want to make sure that your CTA is visible on any device, so consider mobile optimization when designing your landing page.
By providing a strong call to action, you can make it easy for visitors to complete the desired action
The theory is ‘are you interested in the subject (or maybe a free related offer) or not’. So, I know this sounds crude, but it’s ‘sign up or go on your merry way’. I think you get the picture.

A landing page should be visually appealing
It’s important to make sure your landing page is visually appealing so that visitors will be encouraged to stay on the page and interact with it. It should have an eye-catching design that stands out and catches a visitor’s attention.
Your landing page should have a clear colour scheme and font size, as well as a simple layout. The page should look polished, professional, and inviting. The use of images, icons, or other visual elements can help draw a visitor’s attention and make it easier to understand the purpose of the page.
The content should be concise and organized so visitors can easily navigate the page and find the information they need. Try to avoid using too much text and include relevant visuals to support your message.
It is important to test your landing page to make sure it’s visually appealing across different devices and browsers. A mobile-friendly design is especially important if you want your visitors to be able to access your page from any device.
In a recent mail-shot, I found that ‘mobile traffic’ was about 50% of all the traffic. It is therefore essential that you view the display of your page before starting any promotion. The layout gets squeezed on a mobile phone, so you need to check that it is readable.
Finally, it is crucial that you test all the links that you have set up. Click on the links yourself, or get somebody else to test them to see that you are happy with the outcome.
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